Social media is changing how organizations communicate with customers. Consider these statistics from an article on social media:
18% of consumers begin the path to purchase with social media
37% use it for customer service.
74% of consumers prefer to engage with a brand through social media.
After connecting with a brand via social media, consumers feel a sense of trust with the brand, feel like an insider, and feel the company cares about them.
Many D25 clubs already leverage Facebook, Twitter, and LinkedIn to attract new members and keep them engaged. For those platforms, all it takes is a little time to set up and maintain content. For other options such as Meetup, a small amount of money ($12 a month) is required, but it’s often well worth it. Like Toastmasters International, Meetup wants to help people change their world, and our world, by organizing themselves in powerful groups. Setting up a site is easy. New members discover a club by browsing Meetup for topics of interest (e.g. public speaking). The site sends out invitations, reviews and announcements, helping established and new clubs alike:
Flower Mound Toastmasters also gained several members during its first year, 2009, when more than 30 guests learned about the club via Meetup.
Lt. Governor Marketing
Public Relations Officer